What is SEO?

Short for search engine optimization, SEO is the process of increasing the number of visitors to a website by ranking it high in the search results returned by a search engine. The higher a website ranks in the results of a search, the greater the chance that the site will be visited.

Search Engine Optimisation, if carried out successfully, will help promote a website by positioning it within the top search results returned by a search engine. This is achieved by targeted specific keywords and phrases that are key to your business and customers.

SEO is a method of ensuring potential customers can locate a website when entering certain keywords and phrases into a search engine. Research shows that visitors are not likely to click through page after page when searching for a particular product or service, so typically if your website does not appear within the first three pages - or top 30 results - returned by a search engine you will miss out on potential sales.

The higher a website ranks in the search results, the greater the chance someone will visit the website, leading to increased sales.

Our SEO (Search Engine Optimisation) services can offer you a great return for your investment, by achieving good results at relatively low prices. We pay careful attention to the various web page components and thoroughly research keywords and phrases for the best optimisation. By applying our SEO knowledge to your web pages, we give them the best chance of being located and indexed by the search engine spiders, which helps these SEO'd pages gain a high ranking.

Our SEO costs £125.00 per web page and includes:

Web Page SEO Analysis

Web pages must be written in a manner which is search engine friendly, otherwise many spiders will simply exit your web page at the first problem, meaning your site will not get indexed. Techniques including Flash, JScript and Frames can serious affect the SE ranking potential of your website. If such techniques have been used on your web page we will make suitable recommendations on how to boost their SE potential.

Page coding

Multi-pass optimisation for SEO elements such as keyword, title, alt, link and density.

Meta Analysis

Meta tag information whilst still important, is not as important as it used to be. Meta tags were previously the main contributor towards a web page's ranking, but as the technology has evolved there are now increasing numbers of other optimisation techniques which take precedence over this dated method.

Spider/Bot Accessibility

Your web page will be coded to conform with SE guidelines to help make your web page appealing to SE.

Keyword / Keyphrase

Ideally, one web page for each keyphrase. If you have a broad range of services or products, it would be a good idea to add more pages to your web site which are specifically SE optimised.

Search Engine Submissions

Your web site will be exposed to the major Search Engines through this web site.

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